This engaging case study highlights the projects I've worked on, detailing my thought process, the challenges encountered, and the innovative solutions I implemented up to the live version. Enjoy reading ~

$40M+ EFFICIENCY VALUE

49.95% CVR

COMING SOON

COMING SOON

COMING SOON

COMING SOON
Whether you’re building a product, scaling a design system, or shaping a strategy, I’d love to help.
Book a Call
Made with Figma in 2025 from Jakarta, Indonesia.

Adhe
About
About
Case Study
Case Study
Design After Hours
Design After Hours
Photography
Photography
Book a Call
This engaging case study highlights the projects I've worked on, detailing my thought process, the challenges encountered, and the innovative solutions I implemented up to the live version. Enjoy reading ~

$40M+ EFFICIENCY VALUE

49.95% CVR

COMING SOON

COMING SOON

COMING SOON

COMING SOON
Whether you’re building a product, scaling a design system, or shaping a strategy, I’d love to help.
Book a Call
Made with Figma in 2025 from Jakarta, Indonesia.

Adhe
About
About
Case Study
Case Study
Design After Hours
Design After Hours
Photography
Photography
Book a Call
This engaging case study highlights the projects I've worked on, detailing my thought process, the challenges encountered, and the innovative solutions I implemented up to the live version. Enjoy reading ~

$40M+ EFFICIENCY VALUE
The evolution of Tokopedia’s design system. Govern all the design system artifacts such as figma library, guidelines, code library and workflow within the Tokopedia ecosystem.

49.95% CVR
Tokopedia pioneers inclusive e-commerce platforms with color-blind friendly features. Accessibility has become a growing focus in recent years, we’re committed to ensuring Tokopedia users can interact comfortably with our platform.

COMING SOON
Tokopedia’s first AI shopping assistant, designed to help users discover the perfect product—even when they’re not sure what they’re looking for.

COMING SOON
Seller Assistant is an always-on, AI-powered expert that provides immediate answers, suggestions, and tools to help sellers run their shop.

COMING SOON
TikTok Shop Seller Academy is educational platform and learning hub designed to equip creators and businesses with the knowledge and skills to succeed on TikTok Shop.

COMING SOON
Pulse is the foundation of TikTok Shop’s Seller, Creator and Affiliate experiences. Like TikTok’s connection to culture, Pulse adapts to the needs of sellers, creators, and consumers.
Whether you’re building a product, scaling a design system, or shaping a strategy, I’d love to help.
Book a Call
Made with Figma in 2025 from Jakarta, Indonesia.
